THE PUREBLOOD
The Bugatti Veyron is an extraordinary supercar. It was developed in line with Ettore Bugatti’s guiding principle of always creating a unique artwork. It not only set technological benchmarks, but also embodies the brand’s design DNA, as established by Ettore and his son Jean, in impressive fashion.
Every component in the car serves a specific purpose and exudes exquisite technical beauty. This inspired Bugatti to develop a pure material configuration of the characteristic Bugatti two-tone design – that is to say, without a paint coating. The result is the “Pur Sang” (pureblood) special edition.
The model was unveiled in 2007. There are only five units of this limited edition.
PURE DESIGN WITH A CLEAR STATEMENT
The materials used for the body, carbon and aluminum, perfectly represent the car’s technical composition and characteristics. The carbon shell surrounds the engine and car interior, encompassing all the main structural components, while the light reflecting off the gleaming aluminum paneling perfectly accentuates the sports car’s contours. Both materials convey the dual character of the car: performance and comfort, bodyshell and structure. The harmonious exterior style is also clearly visible when the car is viewed from above.
